Frequently Asked Questions

Your questions answered and our contact information.

  • Why do visitors land on 404 or Error pages?

    There are 3 main reasons someone lands on an Error page: (1) A mistyped URL or address (2) Outdated or misspelled referral link (3) Out-of-date search engine listing

  • What do I get with Better404?

    You will get beauty and brains. Choose an image and instantly transform your Error page from boring to cool. In addition to good looking, we give your Error page brains with intelligent, algorithmic recommendations for your visitors, an automatically generated sitemap to help them navigate, and tracking to help you identify and fix broken links.

  • What is an Error Page Landing or EPL?

    An EPL is counted every time a visitor lands on your 404 page. Every time your 404 page is displayed, that counts as a landing.

  • What if I go over my monthly quota?

    First, we do not automatically stop collecting your data. Second, when you get close to reaching your monthly quota, you will always be notified and be given the option to upgrade.

  • What types of sites does Better404 work on?

    Better404 works on most sites by uploading just a few lines of code. We continuously monitor and improve our solution, but are currently optimized for the following e-commerce platforms: Shopify, Magento, Volusion, BigCommerce, Cart66, and Wordpress.

  • How does Better404 work?

    When a visitor lands on your 404 page, we identify where they came from, determine where they were trying to go, display relevant page recommendations to visit next, and track their behavior. Tracking helps you identify broken links, where your visitors intended to go, and helps your visitors get back to your website - shopping, reading, discovering.

  • How do I reset my password?

    Click on the ‘Forgot Password’ link on the Login Page.

  • How do I get a cool 404 page?

    Sign up for Free [] and choose a 404 template to display to your visitors when they land on your Error page.

  • What do I do after I sign up?

    The next step is to link your website. Copy the code on your ‘Configuration Page’ and paste it onto the 404 page of your website. If you need help, check out this quick video tutorial here [Insert Link].

  • Where do I copy my configuration code to?

    Copy & Paste your configuration code to your html 404 page. If you're having trouble, contact your web developer or check out our quick video tutorial here [Insert Link].

  • How do I know if it is working on my website?

    You can check by typing in your website address and append ‘better404’ after it ( This will return an Error page with the image you selected and recommendations.

  • Can I upload a custom image on my 404 page?

    Not just yet but we’re working on it. This is one of the most requested features we get and will be allowing paid customers to avail of this feature soon.

  • How do I access my 404 statistics and reports?

    Login to your account [Insert Link -] and click the 'Reports' tab.

  • What is a ‘Requested URL’?

    A ‘Requested URL’ is the page the visitor tried to go to but landed on your 404 page instead. They may have typed in the wrong URL or clicked on a broken or missing link. If multiple people keep landing on a specific broken link, it's a good idea to investigate and fix this.

  • What does ‘Referrer’ mean?

    The ‘Referrer’ column shows you where the visitor came from to land on your 404 page. It will let you know whether they came from a Google search, a particular blog post, or how they ended up on your 404 page. If the 'Referrer' source is blank, that means they typed in the URL directly and misspelled something.

  • What does ‘Clicked Page’ mean?

    The ‘Clicked Page’ shows you where your visitor decided to go after landing on your 404 page. Since we track your visitors once they land on your 404 page, it's important to understand where they go and maintain a high percentage of clicks compared to landings.

  • How do I use this data to improve my website?

    These reports help you identify broken links, identify what words are hard for visitors to spell, and understand where your customers are trying to get to. Rest assured, we are continually developing new tools and reports to help ecommerce store owners understand the behavior of their customers.

  • Couldn't find the answer to your question or just looking to say 'hi'? Shoot us an email and we'll get back to you.